WOMEN-IN-HOCKEY Digest 337

Topics covered in this issue include:

  1) can't get no respect. . .
	by Lea and Robert Sanford 

----------------------------------------------------------------------

Date: Thu, 03 Oct 1996 22:20:44 +0000
From: Lea and Robert Sanford 
To: Hockey List 
Subject: can't get no respect. . .
Message-ID: 

Since we are on the subject of society (or the media) not respecting
wonen hockey players. . . . .

On September 21, the Red Wings and the Penguins faced off in Houston for
and exhbition game.  We have IHL hockey, but seldome get NHL here.  A
local car dealership, Sterling McCall Toyota, sponsored the event (as in
their name was plastered ALL over it).  The second intermission featured
a "women's hockey game" played between the Miller Lite Billboard Girls
who were wearing (translated -- falling out of) black cocktail dresses
and tiarras.  To really top things off, they couldn't skate.  

I really took this bad.  We are just now getting one hour of women's
only ice here a week.  We are working hard to get a *very recreational*
team together for the tournament in Las Vegas in February.  So far, we
can't get a sponsor for jearsys/socks.  In general, male hockey players
here are very good about playing with women, but the girls playing here
(on boys teams) take alot of trash.

I wrote a letter to Mr. Sterling McCall outlining the fact that over 50%
of the IHL season ticket holders here are women and that he had poorly
chosen enternainment for that particular demographic.  I also outlined
the fact that the event was hailed as *family entertainment* but hardly
qualified as such.

I didn't hear from Mr. McCall, but he had his marketing company call me
and tell me that it wasn't his (Mr. McCall's) fault.  The guy actually
thought that the fact that he had *helped bring NHL hockey to Houston*
made demeaning women OK.  Apparently, a very crude local radio station
had participated as a *media partner* and got to design that slot
(making this clearly not his problem).  In the end, he said that he
might try to use the women's program in next year's promotional, but he
really didn't come off as all that sincere.    

This guy seemed to think that I was an isolated *problem* and kept
saying that he just wasn't familliar with women's hockey.  I thought I
would give you his name and info so anyone wanting to help educate him
on just how popular the game is could contact him or his employer.

Sterling Mc Call Toyota
http://www.sterlingmccalltoyota.com/index.html

Thomal Hensey
Rhino Marketing
713-526-4426
(sorry I can't find e-mail on him)

Boy, I am glad I got that off my chest!

Peace, Love, and Understanding,

Lea



------------------------------

End of WOMEN-IN-HOCKEY Digest 337
*********************************