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Subject: Women-in-Hockey Digest V1 #443
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Women-in-Hockey Digest Saturday, June 12 1999 Volume 01 : Number 443
In this issue:
Women's "Sports and Fitness" magazine
Re: Women's "Sports and Fitness" magazine
Re: Women's "Sports and Fitness" magazine
RE: Women's "Sports and Fitness" magazine
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Date: Fri, 11 Jun 1999 09:51:59 -0500
From: Elizabeth Aguina
Subject: Women's "Sports and Fitness" magazine
I know we've covered this topic before, but I have to express my
outrage at the latest installment of Women's "Sports and Fitness"
magazine. The latest issue arrived a few days ago and I'm still
fuming. I can overlook the fact that this is really Cosmo with a
sports tilt, or a different version of the S.I. swimsuit issue.
I can overlook the full page picture of someone's very fit backside
complete with thong and electrodes, to accompany the article on which
butt exercizes are the best. But what I'm really outraged about
is the ad on the back page of the magazine for Bacardi rum with a
picture of a woman smoking a cigar! Such hypocricy! How can they
be called a fitness magazine when they're touting tobacco and alcohol?
It sends a very mixed message and further drives home the point that
this publication is not about sports and fitness at all.
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Date: Fri, 11 Jun 1999 08:38:35 -0700 (PDT)
From: Jenn Nejedlo
Subject: Re: Women's "Sports and Fitness" magazine
Yes this is a fitness magazine, but Sports Illustrated has ads for
cigarettes and alcohol. I don't know what kind of ads are in Men's
Fitness magazines, but maybe we need to look into that.
On a more major note, these magazines need money to be produced. That
money isn't all from subsrcibers, a large amount of it comes from
selling ad space. That ad on the back cover cost that company a
pretty penny. I realize that it may not be the type of lifestyle you
subscribe to, but there are people who are into fitness who do drink
and smoke. We also have to keep in mind that many of the companies
who sell the health and fitness products we use may be small
companies with small advertising budgets, therefore the may not be
able to afford an ad in a magazine such as this. ALSO - because this
magazine is trying to get off the ground and may not have a large
subscriber base, their ads may be more expensive than other similar
magazines, therefore it is even harder for small companies to be able
to afford to place an ad.
So basically, I think we need to accept the fact that the magazines
need money and that money comes from advertising. We need to support
them and continue to purchase the magazine (as long as we agree with
the content).
Jenn
Graphic Desginer/Advertising Coordinator
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Date: Fri, 11 Jun 1999 08:32:04 -0700
From: Laurie Sefton
Subject: Re: Women's "Sports and Fitness" magazine
At 9:51 AM -0500 6/11/99, Elizabeth Aguina wrote about the Conde Nast
magazine, "Sports and Fitness"
1. Yep, it's bad. I take a look at what's inside (as if the cover
blurbs weren't enough of a turn-off) and don't buy. It's like Conde
Nast took all the foofy exercise articles from their other magazines,
and compiled them into one place. Blech
2. I recently subscribed to "Women: Outdoors", which seems to take
over some of the subject matter of the old "Women's Sports and
Fitness". Then there's Women's SI (it's on the newsstand--I keep
getting my subscription copy about 3 weeks after it shows up
elsewhere. On the other hand, the current subscription is free, so
I'm not complaining.), which could be a bit more in-depth, but at
least it's not insulting.
Laurie
**********
email@hidden
"All the best defencemen have goalie eyes."
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Date: Fri, 11 Jun 1999 11:21:03 -0500
From: Elizabeth Aguina
Subject: RE: Women's "Sports and Fitness" magazine
Jenn,
Thanks for your comments. It's always interesting to hear alternate
viewpoints!
Sports Illustrated covers sports stories and does not purport to give us
fitness and health advice. Women's Sports and Fitness does. I wouldn't
like it if I went to the health club (or the doctor's office) and saw
ads on the wall for cigarettes or booze. As you said, it would be interesting to see
if they also advertised in Men's fitness magazines -- and if they do, I'd say
the same thing. I'd drop my subscription. If I'm not mistaken (and I might be), someone
reported in the women-in-hockey mail list that when SI for Women had a
cigarette ad (or alcohol ad I'm not sure) that they wrote to SI for Women and
SI apologized and said they wouldn't include such ads in future issues.
I realize that this is a business and advertising dollars are where the magazines
really make their money. But without a loyal readership that trusts the content
of the magazine, circulation numbers will go down and hence, advertising
dollars will also go down. There are lots of health publications out there and
I'm sure that most of have managed to stay in business without accepting ads
from tobacco and alcohol manufacturers.
Speaking of content -- and this is becoming more and more apparent to me
as I read the new issues of Women's Sports and Fitness -- this magazine
seems to be less about serious sports and fitness issues than it is about
showing Hollywood starlets and models parading around in next to nothing.
They do have an occasional interesting sports or fitness article, but much
of the magazine reminds me of People or Cosmo. And if they want to change
the focus -- it's certainly up to them. I would have no problem w/such ads
if they were in People or Cosmo, because their primary focus is not fitness.
And if their focus continues to change, maybe they'll change the name of
the magazine to "Active Women of the 90's" or something like that. And with
a title unrelated to women's health, I'd have no problem with the ad.
Don't mean to beat this thing into the ground........
Anyway, thanks for writing,
Liz
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End of Women-in-Hockey Digest V1 #443
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